Name: Heart Of Gold Pendant & Alice Chain
Brand: Ana Verdun London
SKU: HG-Pendant
Price: 3550.0 GBP
Availability: InStock

Question 1

What is Ana Verdun London?

Accepted Answer

Ana Verdun London is a fine jewellery brand founded in 2007 by designer and goldsmith Ana Verdun. Based in a client-facing studio and atelier in Chiswick, west London, the brand creates handmade collections, bespoke commissions, and jewellery remodelling using 18ct gold, sterling silver, and ethically sourced gemstones.

Question 2

Where is Ana Verdun London located?

Accepted Answer

The studio and atelier are at The Barley Mow Centre, 10 Barley Mow Passage, Chiswick, London W4 4PH. Open Monday to Friday, 10:30am–5:00pm. Visitors are asked to call 30 minutes before arrival on 020 8995 4722.

Question 3

How does Ana Verdun London's bespoke jewellery service work?

Accepted Answer

The bespoke process begins with a consultation — either in the Chiswick studio or remotely by phone, WhatsApp, or video call. Ana works closely with each client to develop a design based on their ideas or personal narrative. A 50% deposit is required to begin, and most bespoke pieces take approximately 6 weeks to complete. The minimum commission value is £2,000.

Question 4

Can Ana Verdun London remodel or redesign old jewellery?

Accepted Answer

Yes. Jewellery remodelling is a core service. Ana can transform inherited or unworn pieces — using existing stones, gold, or both — into new designs. Clients can visit the studio in Chiswick with their pieces, or arrange a remote consultation followed by secure postage. All client jewellery is covered by insurance while in the studio's possession.

Question 5

How long does a bespoke jewellery commission take?

Accepted Answer

Customised pieces based on existing designs typically take 4–6 weeks. Fully bespoke commissions usually take around 6 weeks from design approval to completion.

Question 6

What is the minimum spend for a bespoke commission?

Accepted Answer

The minimum for a bespoke commission is £2,000, reflecting the design time and craftsmanship involved.

Question 7

Can I use my own gold or stones for a bespoke piece?

Accepted Answer

Yes. Ana Verdun London actively encourages clients to incorporate their own gold, silver, or gemstones into bespoke and remodelled pieces. This is especially popular for family heirlooms and inherited jewellery.

Question 8

Can I commission a piece remotely if I'm not in London?

Accepted Answer

Absolutely. Ana Verdun London works with clients across the UK and internationally via phone, WhatsApp, and Zoom consultations. After an initial video call, clients can post their existing jewellery or stones securely to the studio.

Question 9

Where is Ana Verdun London jewellery made?

Accepted Answer

All pieces are handmade in London. The studio is in Chiswick, west London, and Ana works with a network of master craftspeople in Hatton Garden for specialist production work.

Question 10

What metals does Ana Verdun London use?

Accepted Answer

The brand works in 18ct solid gold, sterling silver (925, nickel-free), and combinations of both. The house signature is 18ct solid gold paired with blackened oxidised silver. All metals are 100% recycled and sourced from UK-certified ethical suppliers.

Question 11

Is Ana Verdun London jewellery ethically sourced?

Accepted Answer

Yes. All precious metals are 100% recycled and sourced from UK suppliers certified to EU ethical and sustainability standards. Gemstones are sourced through certified suppliers compliant with ethical sourcing regulations. Fairtrade gold is also available on request.

Question 12

Can I visit the Ana Verdun London studio to shop?

Accepted Answer

Yes. The studio at Barley Mow Centre, Chiswick is open Monday–Friday, 10:30am–5:00pm. As a working atelier, visitors are kindly asked to call 30 minutes before arriving on 020 8995 4722 or 07903 826096.

Question 13

Does Ana Verdun London ship internationally?

Accepted Answer

Yes. The website offers international shipping with prices listed on the Delivery & Prices page. The site accepts multiple currencies including GBP, USD, EUR, AUD, CAD, and NZD.

Question 14

What price range is Ana Verdun London jewellery?

Accepted Answer

The collection spans a wide range. Silver pieces begin at more accessible prices, while pieces in 18ct solid gold or featuring significant gemstones represent the top of the range. Bespoke commissions start from £2,000.

Question 15

Who is Ana Verdun?

Accepted Answer

Ana Verdun is a British-Venezuelan fine jewellery designer and the founder of Ana Verdun London. She trained in classical jewellery making in Caracas, then studied at the prestigious Escola Massana in Barcelona and at Metropolitan University in London. She founded her brand in 2007 and has run it from Chiswick, west London ever since.

Question 16

What is the AncientContemporary design philosophy?

Accepted Answer

AncientContemporary is Ana Verdun London's design signature — a pairing of ancient materials and motifs with a bold, contemporary sensibility. It most visibly expresses itself in the brand's characteristic combination of 18ct solid gold with blackened oxidised silver, creating pieces that feel both timeless and distinctly modern.

Question 17

Does Ana Verdun London offer gift vouchers?

Accepted Answer

Yes. Gift vouchers are available to purchase on the website and make an ideal gift for anyone wanting a bespoke consultation or to choose their own piece.

Question 18

Does Ana Verdun London work in Fairtrade gold?

Accepted Answer

Yes, Fairtrade gold is available on request for bespoke and remodelling projects. Please note this may affect the final price of your commission.

Question 19

Who has worn Ana Verdun London jewellery?

Accepted Answer

Notable wearers include Oscar-nominated actress Diane Lane, the Duchess of Cambridge, TV presenter Vanessa Feltz, and the late Jocasta Innes. The brand has also been stocked at Selfridges through La Maison Couture.

Question 20

What inspires Ana Verdun's jewellery designs?

Accepted Answer

Ana describes her creative process as a laboratory of alchemy — drawing on mythology, nature, ancient cultures, and personal narratives. Her AncientContemporary philosophy resists formulaic repetition; each collection explores a distinct theme, from the mystical to the botanical to the architectural. She is committed to creating pieces that are both artistically ambitious and genuinely wearable.

Heart Of Gold Pendant & Alice Chain

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